TVS Motor Company plans to introduce fresh Marvel-inspired versions of its Ntorq 125 scooter in India, a continuation of the brand’s association with the superhero franchise that gained attention among scooter lovers in 2020. The new Supersquad Edition retains the Rs ninety-eight one thousand one hundred and seventeen ex-showroom price while brandishing new, Avengers-themed aesthetics.
Marvel Partnership Returns With Enhanced Lineup
The Ntorq 125 x Marvel Super Squad Edition was introduced first in 2020 and comes with popular superhero themes such as Black Panther, Spider-Man, Thor, and Captain America. The 2021 expansion added more Avengers characters, and the latest teaser hints at more heroes signing up to be part of the squadron.
The colorway and graphics are unique to each version. The Stealth Black version pays homage to the Black Panther and includes purple accents and Wakanda-inspired graphics. Spider-Man fans will love to get the Amazing Red suit with iconic red and blue color, and fan-favorite characters from the hugely popular Marvel comics Thor is included with the popular Lightning Gray suit inspired by the fan-favorite character’s a A pictured Asgardian armor.
Technical Specifications Remain Unchanged
All Marvels’ mechanical specifications are the same on the Supersquad Edition. The 124.8cc single-cylinder engine makes 9.5 PS of power and 10.6 Nm of torque and has a certified mileage of 50 kmpl.
Key technical highlights include:
- 3-valve CVT with fuel injection
- Centrifugal clutch, CVT transmission
- Front disk brake with combined braking system
- 20-liter under-seat storage capacity
- 5.8 litre airscrew fuel tank for long range
Smart Connectivity Features
The Supersquad Edition comes with TVS SmartXonnect features via the TVS Connect mobile app. Marvel fans get custom UIs based on the superhero they choose as theme. The bike also gets a Bluetooth enabled digital instrument panel that shows navigation as well smartphone notifications.
Other convenience features include USB charging port, service due indicators and last parked location assist among others.
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Market Positioning And Pricing Strategy
TVS markets the Ntorq 125 across five different variants priced between Rs 87,542 and Rs 1.07 lakh ex-showroom. The premium, Supersquad Edition costs Rs 98,117 and fits between the Race Edition and Race XP versions of the scooter.
On-road price in the national capital stands at Rs 1.15 lakh that includes registration, insurance and other charges. This approach to pricing is aimed squarely at young professionals and Marvel fans who want unique styling, but don’t want to pay a premium for mechanical enhancements.
Sales Performance Context
With 23% of TVS scooter sales under its reign since it went on sale in early 2018, the Ntorq 125 is now the company’s second biggest-selling scooter after the Jupiter. Though Jupiter continues to remain the market leader with a 62 per cent market share (with a total sales of 7 million units), the stable performance of the Ntorq has confirmed the TVS strategy of themed variants.
The Supersquad Edition is TVS’ latest attempt at keeping the model fresh with special editions launched every few months to cater to existing, as well as new audience looking for a little bit of superhero in their life.