Tata Motors has rolled out huge discounts on its July 2025 electric vehicle line-up, headlined by the recently launched Harrier EV which kick starts its adventure to greener mobility with a heavy Rs 1 lakh cash benefit. The affordable Nexon EV also comes under the discount bonanza and one can save upto Rs 30,000.
There is one big catch however to the Harrier EV’s tempting offer – that Rs 1 lakh discount is being offered as a loyalty bonus to existing Tata customers alone. The strategic offensive comes as Tata Motors undertakes measures to increase sales in the aftermath of a 15% y-o-y drop in passenger vehicle wholesale for June 2025.
Harrier EV: Premium Discount With Conditions
The Tata Harrier EV that was introduced on June 3, 2025 has immediately become a centre of discussion in the electric SUV category in India. The electric SUV now becomes more affordable for existing Tata customers with the range starting at Rs 21.49 lakh and and going up to Rs 28.99 lakh (ex-showroom).
The loyalty discount includes an old Tata EV model like Nexon EV, Tiago EV or Punch EV along with any new Tata EV model purchase under the scheme. This exclusive privilege, is also available to Tata Group employees and Tata ISIC cardholders. ev and Tata Motors PV.
Nexon EV: For All Attractive Savings
The Nexon EV has better all-inclusive discount choices for July 2025. Buyers can avail:
- Cash discount: Rs 30,000
- Exchange discount: Applicable for trade-in customers
- Free charging: 6 month free charging at Tata power stations (limited to first 1,000 units)
Complete Tata EV Discount Breakdown
| Model | Maximum Discount | Discount Type |
|---|---|---|
| Harrier EV | Rs 1,00,000 | Loyalty bonus only |
| Nexon EV | Rs 30,000+ | Cash + exchange bonus |
| Punch EV | Rs 40,000 | Rs 20,000 cash + Rs 20,000 exchange |
| Tiago EV | Rs 40,000 | Rs 20,000 in cash + Rs 20,000 exchange |
Market Context: Sales Recovery Strategy
These deep discounts come at a crucial juncture for Tata Motors. The company’s passenger car sales fell to 37,083 units in June 2025, down 15% from 43,527 units in the same month of previous year. The discount tactic seems aimed at boosting demand and July’s sales numbers.
Tata Motors is still the king of electric cars market in India too, riding big on the strategy of converting popular ICE cars to electric versions. This is one of the factors responsible for the company retaining the momentum in this segment in the country.
Read Also: Mahindra Maintains Strong Second Position With 18% Sales Growth In June 2025
Limited-Time Offers With Dealer Variations
These promotions are good through July 2025, and availability will depend on location and specific dealership. Buyer are advised that eligibility criteria and available features will vary as per the nearest authorized Tata showroom.
The offers signify Tata’s efforts towards popularising electric mobility, especially among its current customers who are already a part of the company’s electric ecosystem.