Tata Motors just dropped the mic today with the official launch of the Harrier.ev in India, starting at Rs 21.49 lakh (ex-showroom) – and honestly, we didn’t see this aggressive pricing coming.
This isn’t just another electric SUV launch; it’s Tata throwing down the gauntlet in the premium EV space. The Harrier.ev is gunning straight for the upcoming Hyundai Creta EV while being India’s first proper mass-market electric SUV with AWD. Mark your calendars – bookings kick off July 2nd, which gives you exactly a month to convince your spouse about that “necessary upgrade.”
Tata Harrier.ev: Design and Styling
Look, if it ain’t broke, don’t fix it – and Tata clearly got that memo. The Harrier.ev sticks pretty close to what made the original Harrier such a head-turner on Indian roads. Those signature vertical LED headlamps? Still there. The blade-shaped DRLs that make you do a double-take in traffic? Yep, unchanged.
But here’s where the EV makeover kicks in. The grille’s been blanked off (aerodynamics, you know), and they’ve tweaked the bumpers front and rear. The new dual-tone alloy wheels actually look quite fetching – not just another afterthought like some manufacturers tend to do. The charging port’s exactly where you’d expect it to be, and there’s subtle “.EV” badging so people know you’re part of the electric revolution.
Color-wise, you get Nainital Nocturne, Empowered Oxide, Pure Grey, and Pristine White. But here’s the kicker – there’s also a Stealth Edition, which is a first for Tata’s electric lineup. Sounds mysterious, doesn’t it?
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Tata Harrier.ev: Powertrain and Performance
Now this is where things get properly exciting. Tata’s offering two battery packs – 65kWh and 75kWh – with single and dual motor setups respectively. The top-spec variant churns out a whopping 390bhp and 504Nm of torque. That’s serious muscle for something that runs on electrons!
And get this – 0-100kmph in just 6.3 seconds. We’re talking hot hatch territory here, folks, but in an SUV that can seat five comfortably. The claimed range? A solid 627km on a single charge. Sure, real-world figures will probably hover around 500km (they always do), but that’s still pretty darn good for our Indian driving conditions.
The real party trick is the QWD system – Quad Wheel Drive, making this Tata’s first AWD electric vehicle. And before you ask if it’s just for show, they’ve already taken this thing up Kerala’s Elephant Rock. That’s proper off-road credibility right there.
Tata Harrier.ev: Interior and Features
Step inside and you’ll feel right at home if you’ve been in the regular Harrier, but with some nice electric upgrades sprinkled in. The star of the show is that massive 14.5-inch touchscreen – it’s like having a tablet mounted on your dashboard. Pair that with the 12.25-inch digital instrument cluster, and you’ve got yourself a pretty high-tech cockpit.
The goodies list is impressive: panoramic sunroof (because who doesn’t love one?), dual-zone climate control, 360-degree camera with that nifty transparent bonnet mode, and front seats that both ventilate and remember your preferred position. There’s even this “Boss Mode” for the front passenger seat – perfect for when your CEO’s riding shotgun and needs extra legroom.
Safety-wise, they’ve thrown everything at it. Level 2 ADAS, six airbags, electronic parking brake, blind spot monitoring – the works. And here’s something cool: Summon mode. You can literally call your car using the key fob. Feels like something out of a sci-fi movie, doesn’t it?
Tata Harrier.ev: Charging and Convenience
Let’s be real – charging anxiety is still a thing for most of us. But Tata’s trying to ease those worries with some impressive charging speeds. The Harrier.ev can juice up from 20-80% in just 25 minutes with a 120kW DC fast charger. That’s barely enough time to grab a coffee and use the restroom during a highway pit stop.
Here’s where it gets interesting – V2L and V2V charging. Basically, your SUV becomes a mobile power station. Planning a camping trip? Your Harrier can power your equipment. See another EV stranded on the highway? You can give them a boost. It’s these thoughtful touches that show Tata’s really thinking about the complete ownership experience.
Tata Harrier.ev: Variants and Pricing
Tata’s kept things refreshingly simple with three variants – Adventure, Fearless, and Empowered (they’re calling them “Personas,” which sounds way cooler than trim levels). Starting at Rs 21.49 lakh ex-showroom, with Mumbai on-road prices beginning at Rs 22.07 lakh.
This pricing is genuinely aggressive. We’re talking about undercutting premium ICE SUVs while potentially leaving future electric competitors scrambling. It’s a bold move that could either be genius or risky – time will tell.
The Harrier.ev feels like Tata’s coming-of-age moment in the electric space. Sure, they’ve had the Nexon EV and Tigor EV, but this is different. This is them saying, “We’re ready to play in the big leagues.” With that range, those performance figures, and this feature list, they might just have the electric SUV that finally gets your neighbor to ditch his diesel Fortuner.