The Indian auto giant Maruti Suzuki India on Thursday announced that it has firmed up for full-fledged entry into the country’s electric vehicle space with the launch of its e Vitara slated for September 3, 2025. The electric SUV is a significant move for India’s largest automaker as it makes its foray into the increasingly crowded EV space in India and they estimate that it will be priced in the range of ₹17-22.50 lakh.
The e Vitara will come with a choice of two battery packs: a 49kWh version developing 142bhp and a larger 61kWh pack with 172bhp. Both options produce the same maximum 192Nm of torque and claim a range of 500km on a single charge.
Design and Styling
The e Vitara gets Maruti’s latest “Crafted Futurism” design language with a rugged appearance of an SUV. Key exterior highlights include:
- Headlamps with 3-point LED DRLs in each lamp
- Center grille featuring piano black accents
- 18″ Aerodynamic wheels with covers
- Y-shaped LED tail-lamps which is unified together by a black plastic strip
- Recessed rear door handles for a clean profile
The electric SUV will be available in seven colour options: Splendid Silver, Land Breeze Green, Nexa Blue, Opulent Red. A range of colors can also be ordered with an optional black roof for more personalization.
Interior and Features
On the inside, the e Vitara features a dual-tone brown/black interior with good quality materials all around. The cabin features:
- 10.1-inch infotainment, wireless Android Auto and Apple CarPlay
- 10.25-inch digital instrument cluster
- New two-spoke steering wheel design
- 10-way power driver’s seat – a Maruti first
- Ventilated front seats and a glass roof fixed in place
- 10-speaker Infinity sound system
- Multi-color ambient lighting
Safety and Technology Breakthrough
The e Vitara is Maruti’s first offering to feature of Level 2 ADAS (Advanced Driver Assistance Systems) which comes with seven airbags as standard on all variants. So there are added safety elements such as 360-degree camera, electronic stability control and electronic parking brake with auto-hold function.
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Market Positioning and Competition
It will be sold through its Nexa network and come with a host of features and creature comforts to challenge rivals like the Creta Electric from Hyundai, Tata Curvv EV, MG ZS EV and Mahindra BE 6 to name a few. The price point competes well with other mid-size electric SUV offers.
It is set to be produced in Gujarat for local and overseas markets, with Maruti already in the process of exporting to about 100 nations. The company will also be working on deploying charging infrastructure at their dealer network and service stations to promote the use of EV’s.
Production and Variants
According to a leaked info, the e Vitara will go on sale in three trims – Delta, Zeta and Alpha. The smaller 49kWh unit is expected to be for the base model, with the larger 61kWh for the top two grades.