Hyundai Motor India has introduced the Aura S AMT variant at Rs 8.08 lakh (ex-showroom) for which you will be paying Rs 87,000 less to drive home with an automatic. The new model is aimed at the young consumers with convenience along with safety features in the highly competitive compact sedan market.
Pricing Strategy Makes AMT More Affordable
Aura S AMT is priced at Rs 8.34 lakh which Rs 87,000 less expensive than the current SX Plus AMT and this is at least the price of AT starting at 8.95 lakh. This puts the sedan in a competitive place when compared to the Maruti Suzuki Dzire VXi AGS (at Rs 8.34 lakh) and the Honda Amaze V CVT (at Rs 9.34 lakh).
The S AMT is priced at Rs 8.08 lakh, or Rs 70,000 more than the Rs 7.38 lakh S variant with the manual transmission. This is simply a price tiering designed to make automatic transmission technology accessible to young people for the first time in sedan drives.
Enhanced Safety And Convenience Features
The Aura S AMT gets segment-first safety features such as six airbags, Electronic Stability Control (ESC) and Hill Start Assist Control. Other safety extras come in the form of a Tyre Pressure Monitoring System (TPMS) and auto folding ORVMs with turn indicators.
Key convenience features include:
- LED Daytime Running Lamps (DRLs)
- 2-DIN audio system with Bluetooth connectivity
- Steering-mounted audio controls
- Rear AC vents and armrest
- 15-inch steel wheels with covers
Powertrain Specifications
The Aura S AMT draws power Hyundai’s tried and tested 1.2-litre Kappa petrol engine that churns out 82 bhp at 6,000 rpm and 114 Nm of peak torque at 4,000 rpm. The AMT is mated to a 5-speed gearbox and ensures smooth and hassle-free driving in city condition.
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Fuel efficiency Petrol engine: The petrol engine returns an ARAI-certified fuel efficiency of 17 kmpl, which is quite fuel efficient for a daily commute. The CNG choice is not available with the AMT gearbox at all Variants.
Market Positioning And Competition
The Aura S AMT bolsters Hyundai’s line-up in the compact sedan space in India and it rivals the likes of the Maruti Suzuki Dzire, Honda Amaze among others. The addition of this version is a response to the increasing need for lower cost AT alternatives in the entry level sedan segment.
With this launch, Tarun Garg, Whole-Time Director and COO, Hyundai Motor India, reiterated the company’s vision of “democratizing technology and adding much more convenience for customers in India”.
The Aura family is now available in six versions: E, S, Corporate, SX, SX Plus and SX(O) and choice of AMT in S and SX Plus trims. This expansion puts the Aura within the reach of those who want automatic convenience, but do not want to compromise their funds.