Bollywood actress Dia Mirza has just added a stunning BMW iX electric SUV to her garage, joining the growing list of celebrities embracing luxury EVs.
The Dhak Dhak star’s latest automotive acquisition speaks volumes about how Bollywood’s A-listers are thinking these days. I mean, when you see someone like Dia choosing the BMW iX over traditional luxury SUVs, you know something’s shifting in the celebrity car game. Her Black Sapphire Metallic finish iX isn’t just another fancy ride—it’s a statement that says you can be environmentally conscious without giving up the good life.
Design That Commands Attention
Look, the BMW iX is one of those cars that either makes you go “wow” or “what were they thinking?” That massive kidney grille is definitely not for everyone—I’ve heard people call it everything from “bold” to “bizarre.” But here’s the thing: it works. On the road, this thing has presence that’s hard to ignore.
Those LED headlamps aren’t just pretty to look at—they’re sharp enough to cut through Mumbai’s monsoon gloom. And all those cuts and creases on the body? They’re not just the designers showing off. Every line serves a purpose, helping the air flow better around the car. Pretty clever, actually.
The 21-inch wheels look absolutely perfect tucked into those arches. And those door handles that sit flush with the body? They’re not just trying to be fancy—they actually help the car slip through the air more easily, which means better range.
Interior Tech That Impresses
Step inside, and you’ll immediately notice BMW’s gone all-in on the digital experience. That massive 14.3-inch screen dominates the dashboard, working hand-in-hand with the 12.3-inch driver display. It’s tech-heavy, sure, but it doesn’t feel cold or clinical like some German cars can.
That panoramic glass roof is a game-changer, especially if you’re used to feeling boxed in during those endless Mumbai traffic jams. The four-zone climate control means everyone gets their perfect temperature—no more backseat complaints about being too hot or cold. And those ventilated front seats? Trust me, they’re a blessing when you’re stuck in Delhi’s summer heat.
The adaptive air suspension is where this car really shows its engineering chops. Hit a pothole that would normally jar your teeth loose, and the iX just glides over it like it’s not even there.
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Features That Matter
Beyond all the flashy tech, the iX gets the basics right. Multiple drive modes let you switch personalities depending on your mood—eco for those guilt-free city runs, or sport when you want to remind yourself why you bought this thing in the first place.
The ambient lighting is one of those features you don’t think you need until you have it. Creates just the right vibe for any journey. And that 18-speaker Harman Kardon system? It’s like having a concert hall on wheels. Seriously, your favorite songs will sound better than you remember.
BMW hasn’t forgotten the practical stuff either. Wireless charging means no more fumbling with cables, memory seats remember exactly how you like to sit, and the voice commands actually work (most of the time). The 500-liter boot is generous enough for a proper family vacation without having to play Tetris with your luggage.
Safety First Approach
The iX earned its five-star Global NCAP rating the hard way—by being genuinely safe. All those driver assistance systems aren’t just marketing fluff. The adaptive cruise control actually makes highway driving less tiring, and the lane-keep assist gently nudges you back if you start wandering.
That 360-degree camera system is a lifesaver in tight parking spots—and let’s be honest, every parking spot in Indian cities feels tight these days. The heads-up display keeps important info right in your line of sight, so you’re not constantly looking down at the dashboard.
Eight airbags provide coverage from every angle, and the Parking Assistant Plus will actually park the car for you. It’s one of those features that sounds gimmicky until you’re trying to squeeze into a spot between two badly parked cars in a mall parking lot.
Range and Charging Reality
Here’s where the iX really shines—that massive 111.5 kWh battery pack gives you a claimed range of 635 kilometers. In the real world, you’re easily looking at 500+ kilometers, which means Delhi to Jaipur without breaking a sweat or worrying about finding a charging station.
The charging story is pretty impressive too. Find a 195 kW DC fast charger, and you can go from nearly empty to 80% full in just 35 minutes—perfect for a coffee break on long drives. At home, a 22 kW AC charger will fill it up completely overnight in about 5.5 hours. Set it to charge after midnight when electricity rates are lower, and you’re golden.
Price and Positioning
At ₹1.5 crore on-road in Noida, the iX isn’t exactly what you’d call affordable. But when you stack it up against the Mercedes EQE SUV or Audi Q8 e-tron, it’s competitively priced. BMW keeps things simple with just one variant—you get everything they think you need without having to navigate through confusing option lists.
Seven color choices give you some personalization, though Dia’s Black Sapphire Metallic choice shows she’s got classic taste. It’s the kind of color that looks elegant in any setting, from a film premiere to a casual weekend drive.
Dia Mirza’s BMW iX choice reflects something bigger happening in the luxury car world. It’s not just about showing off anymore—it’s about showing you care. In a time when being environmentally conscious is as important as being successful, the iX delivers both without asking you to compromise. And honestly, that’s probably why more celebrities are making similar choices.