Bajaj Pulsar N150 Quietly Discontinued After Poor Sales Performance

Bajaj Auto has silently pulled the plug on the Pulsar N150, less after two years since it went on sale, the motorcycle is now missing from the automaker’s official website. The 150 was sandwiched between the Classic Pulsar 150 and the far superior N160 and failed to make a mark on the fiercely competitive commuter sector.

Silent Exit From Pulsar Lineup

The Pulsar N150 has been completely pulled down from Bajaj’s official website, stating the discontinuation. Dealer sources have shared with us that no more orders are being entertained for the motorcycle since a few months now and that the production for this performance 150cc bike across India has ended.

Background

Launched in September 2023, the N150 was positioned as a more sportier iteration of the Classic Pulsar 150 and shares design elements and basic architecture with its larger counterpart, the N160. And yet, despite its contemporary looks and on-paper bang for the buck status, the bike didn’t manage to make serious inroads in the market.

Why The N150 Didn’t Connect

The N150’s removal is because of its odd placement in Bajaj’s vast range of motorcycles. The motorcycle landed somewhere between two existing mo-bilets – the utility-oriented P150 for everyday use and the sportier N160 with more power and features.

Sales numbers are the story of the N150’s travails. 15,937 units of all 150cc Pulsar models combined in May 2025 observations were recorded by Bajaj against its 29,386 units sold in May 2024, which means a huge 50% sales drop. The N150 was eventually phased out due to this sharp decline in the 150cc category.

Read Also: Triumph Scrambler 400 XC Wheel Upgrade Costs More Than Expected

Technical Specifications That Couldn’t Save It

The Pulsar N150 was loaded with a 149.68cc, single cylinder, air-cooled engine that churned out 14.5 hp of power and 13.5 Nm of peak torque. The bike had a five-speed gearbox and was heavily inspired by the N160’s lines sporting a sharp LED projector headlight and muscular fuel tank capacity.

Key features included:

  • Overhead digital dash with smart phone plug-in
  • USB charging outlet on the fuel tank
  • Front and rear suspension is telescopic and mono shock respectively.
  • 240mm front disc brake with Single-Channel ABS
  • 130mm rear drum brake

Pricing Paradox Sealed Its Fate

The issue here in the end was that the N150 was doomed by its own pricing strategy. Whereas, the top-of-the-line model was available at Rs 1,25,862 (ex-showroom Delhi), the newly launched N160 Single-piece seat model along with dual-channel ABS will be sold at a price of Rs 1,25,277. With all its other improvements, and a difference of just two pence in the price, the far better N160 was an easy decision for customers to make.

The N150’s middle ground in the middle ground left with no clear market niche, a feature they attributed to the poor response from the electronics market.

Impact On Bajaj’s Pulsar Strategy

Now the N150 is no longer, the Bajaj’s 150cc aspirations are squarely reserved for the Classic Pulsar 150 that targets the general commuter segment. The company have a strong line up with the Pulsar name, which ranges from 125cc up to 400cc, recent inclusions such as the NS400Z adding to the premium end of the range.

This is not the first time Bajaj has resorted to cutting models from its lineup to clear space, the Pulsar F250 has already bowed out for the same reason. With these strategic pruning measures, the company can focus available resources on models with higher market potential and clearer brand positioning.

Leave a Comment