Maruti Suzuki, India’s largest carmaker is preparing for a massive SUV offensive with two major launches planned for 2025. The company has now officially acknowledged plans for both an electric SUV and plug-in hybrid SUV, putting a key stake in the ground in terms of its electrification strategy.
E Vitara Electric SUV and Launch by September
Maruti Suzuki e Vitara is about to launch in September 2025 with the estimated price of Rs 12.00 Lakh, It is the first electric car to come from the house of Maruti Suzuki in India’s growing electric car space. The company had to push the timeline back after the original launch date to refine software and make sure users received what it wanted to deliver.
Technical Specifications That Impress
When it comes to the batteries, the e Vitara comes in two types – a 49kWh (142bhp) and a bigger 61kWh (172bhp). The range-topping AWD version has both motors, and together they produce 184 BHP and 300 Nm. Best of all, it is the Maruti electric SUV will gives a decent 500km plus range on a single charge, which is very good enough when compared to other rivals in this segment such as the Tata Curvv EV and Hyundai Creta EV.
Based on Suzuki’s exclusive Heartect-e platform, the e Vitara has a length of 4,275mm and a wheelbase of 2,700mm. The SUV will be produced in Suzuki’s Gujarat plant with a first-year production target of 140,000 units, half of which will be exported.
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Premium Features and Pricing Strategy
The e Vitara scored high on features too; it available with a 10.25 inch touchscreen, wireless charging, ventilated seats, panoramic roof and ADAS safety package. Expect pricing to be in the Rs 20-25 lakh range, slotting it into the premium mid-size EV space.
The House of Power: Hybrid Grand Vitara 7-Seater
Maruti’s second SUV rollout will be a seven-seat model based on the Grand Vitara, codenamed Y17. And, Grand Vitara’s already established Hybrid efficiency is continued in this seven seat version.Detailed This seven-seat derivative is aimed at families who require the extra space without sacrificing Grand Vitara’s renowned Hybrid fuel efficiency.
Design Evolution and Platform
Latest spy shots suggest that Grand Vitara 7-seater sports design cues borrowed from the e Vitara with new front grille, updated bumpers and connected taillamps with LED. The car will be based on the stretched Global C platform with a longer wheelbase for the third row.
Proven Hybrid Technology
Expect the seven-seater Grand Vitara to carry over the 1.5-litre naturally aspirated mild hybrid and 1.5-litre strong hybrid powertrains from the current model. This puts it straight up against the likes of the Mahindra XUV700, Tata Safari and Hyundai Alcazar.
Maruti’s Broader Hybrid Strategy
Apart from these early-bird launches, Maruti has its own in-house hybrid technology called the HEV – Hybrid Electric Vehicle. This series hybrid system will first be seen in the Fronx facelift, slated for 2025-26 and is to offer outstanding fuel efficiency of over 35 km/l.
The company has also charted an aggressive electrification roadmap with an objective of 25 per cent hybrids and 15 per cent electric vehicle penetration in its portfolio by 2030.
Commenting on the plan, R C Bhargava, chairman of Maruti, said more SUVs are coming in FY26, telling us that the company is continuing its focus towards controlling the SUV rich Indian market.
Market Impact and Competition
Both the launches take into account the need for immediate electrification as well as family-oriented practical thinking, for, SUVs now command a 54.34% share in India’s passenger vehicle market in FY25. The e Vitara has entered a hotly contested segment with the likes of the Mahindra BE 6, Tata Curvv EV, and the upcoming Hyundai Creta EV, while the seven-seater Grand Vitara’s match-up will be against three-row SUV veterans.
The two launches together signify Maruti’s journey from a small car maker to a full-on SUV player, using its credible name in reliability while embracing state-of-the-art electrification.