Royal Enfield just dropped some pretty sweet numbers—89,540 motorcycles sold in June 2025, which is a solid 22% bump from last year’s June figures.
The Chennai boys are clearly doing something right. Domestic sales hit 76,957 units (that’s 16% up), but here’s where it gets interesting—exports absolutely went bonkers with 12,583 units shipped overseas. We’re talking about a crazy 79% jump from June 2024’s measly 7,024 units. Looks like the world’s finally catching on to what we Indians have known all along.
Strong Numbers Across the Board
The bigger picture? Even better. April to June 2025 saw Royal Enfield push 2,65,528 motorcycles out the door—a decent 17% growth over last year’s 2,26,907 units. But those export numbers are the real showstopper: 36,749 units for the quarter, up a whopping 65%. Someone’s clearly figured out how to make that distinctive thump resonate beyond our borders.
B Govindarajan, the big boss at Royal Enfield (and Managing Director of Eicher Motors), was pretty chuffed about it all: “We saw strong double-digit growth in June, reflecting the steady momentum we have built across markets. Our motorcycles continued to perform well not just in India but in several key global markets, driven by a growing community of riders who resonate with our brand and purpose.”
Translation? People everywhere are falling for that Royal Enfield magic.
What’s Driving This Success?
Here’s the thing—Royal Enfield isn’t just throwing bikes at the wall to see what sticks. They’ve got this smart three-engine strategy going: the trusty 350cc J-Series, that shiny new 450cc Sherpa engine, and the beloved 650cc twin setup. It’s like having three different flavors of awesome, and they can mix and match to create new models without starting from scratch every time.
The Hunter 350 is still pulling crowds, especially after they gave it a 2025 makeover with some gorgeous new colors—Rio White, Tokyo Black, and London Red sound pretty fancy, right? Plus, they’ve sorted out that bone-jarring suspension everyone was complaining about. Meanwhile, the Himalayan 450 and those 650 twins are making serious waves internationally.
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Global Footprint Expanding
Get this—Royal Enfield is now the number one middle-weight bike brand in the UK with 20% market share. They’re leading in Korea, sitting pretty at second place in Thailand, and grabbing third spots in Austria, France, and Italy. Not too shabby for a brand that some folks still think of as “just Indian.”
Their Chennai factories are humming along nicely, spitting out a motorcycle every 38 seconds. That’s some serious assembly line action right there. With 1.2 million units capacity on two shifts, plus five international markets where they’re doing local assembly from CKD kits, they’ve got their supply chain game pretty well sorted.
Looking Ahead
But wait, there’s more. Royal Enfield isn’t planning to sit around admiring their sales charts. They’re jumping into the electric game with both feet—first EV products dropping in 2025, with the Flying Flea C6 expected early 2026. They’ve already roped in 11-12 new suppliers and are building up their software chops for the electric future.
And because they never forget their roots, they just kicked off the 21st Himalayan Odyssey on June 30th—2,600 kilometers of pure adventure through Ladakh, Spiti, and Zanskar with 77 brave souls. That’s the kind of stuff that keeps the Royal Enfield community tight-knit and passionate.
With experts saying the mid-weight motorcycle market could double in the next 5-10 years, Royal Enfield seems to have positioned themselves pretty smartly. Their “Royal Enfield 3.0” approach—mixing a century of heritage with startup-like agility—is clearly hitting the sweet spot.