Classic Legends is revving things up for FY2026 with plans to launch four fresh motorcycles under its Jawa, Yezdi, and BSA banners. The company says it’s not just aiming for bigger numbers—it’s looking to double sales while staying true to the spirit of these iconic brands.
At a recent media roundtable, co-founder Anupam Thareja outlined the roadmap: one new BSA, one Jawa, and two new Yezdi models are headed our way over the next nine months. Instead of chasing trends or jumping into unfamiliar territory, Classic Legends is sticking to its strengths—timeless designs, capable roadsters, and go-anywhere adventure machines.
What to Expect From the New Lineup
Let’s start with BSA. The brand’s current offering—the Gold Star 650—is about to get some company. The upcoming model is likely to be the B65 Scrambler, already teased on BSA’s UK site. It shares the same 652cc single-cylinder engine as the Gold Star but swaps refinement for ruggedness, sporting features like a 19-inch front wheel, a high-mounted front fender, and a minimalist scrambler-style exhaust. Picture a retro Brit that’s just as comfortable hitting dusty trails as it is cruising down the expressway.
On the Jawa front, the next bike isn’t expected to be a completely new creation. Instead, it’ll be a thoughtful update—most likely an evolved version of an existing model. The 42 FJ has been doing solid numbers, so this refresh will probably focus on polishing what works, rather than reinventing the wheel.
Yezdi fans have the most to look forward to, with two updated models on the cards. The Scrambler and Roadster are both due for some attention, and judging by how well the revised Yezdi Adventure has been received—now offering traction control, restyled bodywork, and three ABS modes—the upcoming changes could be substantial. If the Adventure is any indication, Yezdi seems serious about elevating both form and function.
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A Long-Term Vision, Not a Product Blitz
But Classic Legends isn’t just tossing out new models to see what sticks. Behind the scenes, they’re quietly working on an all-new 450cc platform. It won’t bear fruit until next year, but it’s a clear sign that the company is thinking long-term—building a solid mechanical foundation before making its next leap.
And the timing couldn’t be better. India’s mid-capacity motorcycle space—particularly in the 300cc to 650cc bracket—is buzzing. Riders want machines that are fun, soulful, and distinct, without tipping into expensive superbike territory. That’s exactly where Classic Legends is carving its niche.
Scaling Up the Network
To support this next phase of growth, the brand is also expanding its retail footprint—from 350 dealerships today to around 500 outlets by the end of FY2026. It’s a major ramp-up and a clear indicator of confidence in both the product and the market.
Playing the Emotional Card
“We’re not trying to outshine anyone in numbers—we’re trying to out-feel them,” said Thareja. And that pretty much sums up Classic Legends’ entire approach. Rather than chasing pure volume like the mass-market giants, the company is leaning hard into nostalgia, character, and emotional appeal. After all, Jawa, Yezdi, and BSA aren’t just badges—they’re memories on two wheels.
Take the newly launched 2025 Yezdi Adventure as an example. It’s priced between ₹2.15–2.27 lakh—not exactly budget, but it packs in features like a height-adjustable windscreen, traction control, and that unmistakable Yezdi soul that no spreadsheet can quantify.